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Sunday, February 21, 2010

Updates on our expansion(s).........

Well, our first Austin expansion should be up in the next couple of weeks.  We are shooting for March 8th as our first day.  Will be working the cart for that week and during Spring Break/SXSW.  After that, we will have an employee(s) that will run the cart.  Still working out the details, but those should be finalized in the next couple of days.

Will be going to Austin on Monday morning to apply for our second location.  We have to wait 10 days to see if the neighboring property owner is going to complain or not.  If so, we will be sunk and out $150.  If not, then we will have 35 days to get our big cart modified, inspected, and a $400 fee paid.  It is crazy.  Guess that is the price you pay to have a great spot on public property.

We do have a couple of private property locations that should be available soon.  Have to wait and see how everything else turns out.  I would love to have multiple locations around town.

We have even talked about being at one of the food trailer parks in Austin.  I have a great concept and it would be perfect for running out of a trailer.  This might actually happen sometime soon.  I have a friend that wants to buy a trailer to stay in on the weekends (while he works in Austin) and I said that we could rent the rest of the trailer and sell food.  Will have to see if we can work out the details.

Since we aren't holding ourselves to just hot dogs at our Austin locations, we have a name and logo just for those locations.  Here is the name and logo:

 
 We did this to keep from being pegged as just another hot dog cart and to impress upon our customers that we can get them their food as quick as possible.  How quick?  Since we are mostly going to be self service, most customers should be serviced within 60 - 90 seconds.  Sounds too quick, but it really isn't.  If all you do is hand someone packets and a dog, then it shouldn't take very long.

The Austin menu will be a streamlined version of what we do in Bastrop.  I haven't released the Austin menu yet, because we are still finalizing everything.  We are going to be focused on less specialty hot dogs and more about quality food and quick service.  When you deal with busy people in the daytime and drunk people at night, time is VERY important.

Updated the website to reflect the changes.  I still need to work on it and should have it done in the next few days.  www.franksrocks.com

Things are changing at our Bastrop location also.  We are going to look at some other equipment tomorrow.  If we do buy this equipment, then we will be working on adding several new menu items and will probably be changing the name also.  I like the name we have now, but will need to have a name that focuses on what we are doing as a whole.  How does "Frank's Rock and Roll Deli" sound?

Was closed last week because I had a root canal and ended up having some issues.  It is hard enough to sell hot dogs when it is cold, let alone when your mouth hurts really bad.

They are calling for cold and rain on Tuesday, so that will give me a day at home to finalize some things.  I don't mind having an extra day off, but would rather make some money instead.

Still working on finding some time to do a video blog post.  One of these days, I will find the time.  For now, you will just have to read what I right.  Sorry.

Everyone have a great week and come see us sometime!

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